josh lewin productions
Strengthening the bond between you and your fan base.
TEN BIG IDEAS TO HELP YOU BE THE HERO OF YOUR STORY:
Develop a content conveyor belt. Your customers will never go hungry and always be happy.
If you don’t tell your story, someone else will. Control your narrative.
Grow the brand every day. Enable an army of ambassadors to spread your message far and wide.
Inform, educate and entertain... on multiple platforms.
Producing great content brings customers TO you. Producing really great content gets your customers sharing your message FOR you.
Give fans a reason to tell others about the team and foster a community.
Content conveys your true story in a compelling way. It should be carried out by someone with a nose for a story, with good intuition, and is liked and trusted within the community.
Content should ignite a multi-platform “campfire,” leading storytelling with a firm but gentle nudge.
Good content shares or solves; it does not shill.
Good content should bring a new and fresh perspective, going behind the scenes and reaching into the community.
Good content fills curiosity gaps. (The gap between what the fans already know and what they want to know.)